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MoFo Tech A blog dedicated to information, trend spotting & analysis for science- & tech-based companies

Tag Archives: FTC

The “Internet of Things” Rises

Refrigerators that tell you you’re out of milk, cars that warn of an imminent collision, implants that know if you’ve taken your medicine—by tying almost anything into a wireless network, the “Internet of Things” promises to transform several industries. Yet in the eyes of regulators and lawmakers, the IoT presents new risks ranging from privacy… Continue Reading

The People Paradox

The marketplace for tech-savvy engineers and managers has become so competitive that companies like Yahoo! and Facebook are looking for new ways to find talent. One fresh approach they’re taking is to buy high-tech startups and absorb their talent. In May, Yahoo! tweeted about adding 22 entrepreneurs to “our growing mobile team” by buying three… Continue Reading

Stop the Revolt: Retailers can use customer data without sparking privacy concerns

Seventy percent of Americans participate in at least one customer-loyalty program, according to a July 2012 survey by Polaris Marketing Research. Most of those shoppers are happy to give up personal information in exchange for discounts and special offers. But as retailers grab more data, will customers revolt? That depends on how retailers approach data… Continue Reading

Here Come the Feds

What President Obama’s second term means for the tech industry As the first president to appoint a chief technology officer, President Obama has worked hard to portray himself as a friend to the tech industry. He’s supported the expansion of broadband access, development of a fourth-generation wireless network, new healthcare IT initiatives, and a modernized electrical… Continue Reading

Cookie Monster

When it comes to venue, cookie cases are anything but cookie-cutter Marketers have an insatiable interest to know more about their customers, and the “cookies” they plant in those customers’ computers reveal much of what they need to know. The result has been more focused marketing and more personalized ads, but this tracking has also… Continue Reading

The End of “Pay For Delay”?

More brand-name drug companies have been paying their competitors to delay their efforts to bring generic versions of blockbuster pharmaceuticals to market. The Federal Trade Commission estimates there were 28 “reverse payment” agreements in 2011—twice the number in 2007—involving 25 different branded pharmaceuticals with annual U.S. sales of more than $9 billion. A string of… Continue Reading

Re Advertising: Public Input on Online Privacy

In late February the Obama administration unveiled a “Consumer Privacy Bill of Rights,” drawn up by a U.S. Department of Commerce task force, based on principles including individual control, transparency, respect for context, and security. This Thursday, July 12th, the Department of Commerce will bring together companies, privacy advocates, academics, and other stakeholders in the… Continue Reading

Informed Advertisers: How to disclose information online and on mobile platforms

Issued in 2000, the Federal Trade Commission’s “Dot Com Disclosures” document helps online businesses avoid deception with guidance on how to disclose “in a clear and conspicuous way” information material to any form of consumer interaction with its products or services. As D. Reed Freeman, Jr., a Morrison & Foerster partner focused on consumer protection… Continue Reading