When it comes to venue, cookie cases are anything but cookie-cutter Marketers have an insatiable interest to know more about their customers, and the “cookies” they plant in those customers’ computers reveal much of what they need to know. The result has been more focused marketing and more personalized ads, but this tracking has also… Continue Reading
Tag Archives: FTC
The End of “Pay For Delay”?
Posted on from MoFo Tech Fall/Winter 2012More brand-name drug companies have been paying their competitors to delay their efforts to bring generic versions of blockbuster pharmaceuticals to market. The Federal Trade Commission estimates there were 28 “reverse payment” agreements in 2011—twice the number in 2007—involving 25 different branded pharmaceuticals with annual U.S. sales of more than $9 billion. A string of… Continue Reading
Re Advertising: Public Input on Online Privacy
Posted on from MoFo Tech Spring/Summer 2012In late February the Obama administration unveiled a “Consumer Privacy Bill of Rights,” drawn up by a U.S. Department of Commerce task force, based on principles including individual control, transparency, respect for context, and security. This Thursday, July 12th, the Department of Commerce will bring together companies, privacy advocates, academics, and other stakeholders in the… Continue Reading
Informed Advertisers: How to disclose information online and on mobile platforms
Posted on from MoFo Tech Fall/Winter 2011Issued in 2000, the Federal Trade Commission’s “Dot Com Disclosures” document helps online businesses avoid deception with guidance on how to disclose “in a clear and conspicuous way” information material to any form of consumer interaction with its products or services. As D. Reed Freeman, Jr., a Morrison & Foerster partner focused on consumer protection… Continue Reading