Social media adoption is increasing rapidly. So why not leverage this trend to realize a desired social outcome, like energy savings? That’s the inspiration behind a joint effort between San Francisco-based startup Opower, Facebook, and the National Resources Defense Council’s new app that empowers people to reduce their use of energy. Leveraging the Facebook platform,… Continue Reading
Tag Archives: social media
Informed Advertisers: How to disclose information online and on mobile platforms
Posted on from MoFo Tech Fall/Winter 2011Issued in 2000, the Federal Trade Commission’s “Dot Com Disclosures” document helps online businesses avoid deception with guidance on how to disclose “in a clear and conspicuous way” information material to any form of consumer interaction with its products or services. As D. Reed Freeman, Jr., a Morrison & Foerster partner focused on consumer protection… Continue Reading
When will mobile payments finally make it to the U.S.?
Posted on from MoFo Tech Fall/Winter 2011In some parts of the world, paying for items with your smartphone is old news. But when will mobile payments come stateside? That depends on how broadly you define m-commerce. “Anything you can do online with your laptop”—buy products, check bank accounts—“people will increasingly do over their mobile phones,” says Nick Holland, senior analyst with… Continue Reading