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MoFo Tech A blog dedicated to information, trend spotting & analysis for science- & tech-based companies

Tag Archives: social media

Mobile Apps: No Surprises, Please

Widely applicable rules regarding consumer privacy disclosures in our increasingly mobile world are only now emerging. Government agencies, individual states, and professional associations are all weighing in on how mobile app developers should disclose how they collect, store, use, and protect the wide range of highly personal data being collected every day. The Application Privacy, Protection,… Continue Reading

Telemarketing? Try Tweeting

The FCC’s revised rules for telemarketers and text marketers, taking effect in October, could signal a big shift in how companies direct market, posits Julie O’Neill, a Morrison & Foerster attorney specializing in privacy issues.  One section prohibits the use of an autodialer to call or text cell phones for marketing purposes, unless the caller… Continue Reading

Stop Insider Tweeting!

Feds eye social media for securities shenanigans As financial institutions and investors turn to social media to instantly share snippets of news and potential clues about market trends, the FBI and SEC are monitoring such postings for evidence of insider trading and improper investment information. Companies must comply with pre-Internet federal securities laws covering antifraud,… Continue Reading

Power to the People: Saving energy by sharing information

Social media adoption is increasing rapidly. So why not leverage this trend to realize a desired social outcome, like energy savings? That’s the inspiration behind a joint effort between San Francisco-based startup Opower, Facebook, and the National Resources Defense Council’s new app that empowers people to reduce their use of energy. Leveraging the Facebook platform,… Continue Reading

Informed Advertisers: How to disclose information online and on mobile platforms

Issued in 2000, the Federal Trade Commission’s “Dot Com Disclosures” document helps online businesses avoid deception with guidance on how to disclose “in a clear and conspicuous way” information material to any form of consumer interaction with its products or services. As D. Reed Freeman, Jr., a Morrison & Foerster partner focused on consumer protection… Continue Reading

When will mobile payments finally make it to the U.S.?

In some parts of the world, paying for items with your smartphone is old news. But when will mobile payments come stateside? That depends on how broadly you define m-commerce. “Anything you can do online with your laptop”—buy products, check bank accounts—“people will increasingly do over their mobile phones,” says Nick Holland, senior analyst with… Continue Reading